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A few months back, we looked at the generational differences between 6th and 7th Gen 5 Series models--and truly saw BMW's commitment to creating the best possible luxury performance cars for Pleasanton and Hayward drivers.

Now, 2017 and 2018 BMW 5 Series models (BMW has released two new iPerformance models for the 2018 MY before advancing their conventional gas-powered models) are shaking the industry, and you won't want to miss out on your piece of greatness.

Note: the video above does cover both the 3 Series and 4 Series lineups--skip ahead to the 7:00 mark to learn about the new BMW 4 Series.
 

The two-door luxury car is probably one of the most iconic designs on the premium market, exemplifying the grace, sleek styling, and subtle power that separates the refined from the economy. And the BMW 4 Series may just be at the front of the pack.

Having been in production for over 40 years, it's no surprise that the BMW 3 Series lineup has built itself into the very fabric of the luxury compact car segment.

Its iconic design, legendary performance, and practical accessibility make it one of the best options for drivers in California looking to get started with their first premium sedan.

It's no real secret that no automobile suffers from initial depreciation more than a luxury car--it's just a fact that luxury cars benefit the most from their "new" status, and when they are shifted to "used" status, they take a fairly large hit to their value.

If you're planning to drive your BMW for a decade or more, as many drivers do, this isn't an issue at all. But if initial cost and early value are a concern for you, you may be looking for a low-mileage, recent-model-year BMW that's already taken that hit of…

If you work with an approved BMW of North America partner--whether as an employee or as a part of a member organization--you could enjoy incredible savings on a brand-new BMW model, or a Certified Pre-Owned BMW i3, through the BMW Fleet Offer.

This corporate incentive provides exciting special offers on a huge range of new 2017 and 2018 BMW cars and SUVs for sale in Pleasanton, as well as select Certified Pre-Owned electric cars.

If you've been considering upgrading to a new luxury sports car--it's time.

 

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A post shared by BMW (@bmwusa) on Mar 10, 2017 at 2:12pm PST

At East Bay BMW, it's our service team’s mission to ensure that your vehicle maintains its optimal performance along with value and quality it was meant to endure for the years to come.

You know that whichever new BMW 3 Series model you buy or lease, you'll be able to enjoy classic BMW comfort and legendary powertrain performance.

But, with a variety of body styles, model trims, and package options, it can be tough to find the match that is truly best for your lifestyle. Add in more engine options and advanced performance, and your choice becomes even more difficult.

 

The BMW brand is gearing up for stronger competition in the near future from other top luxury brands--but the new seventh-generation 2017 BMW 5 Series looks ready to face all challengers.

BMW is unique in its model lineup structure--with a distribution of vehicles by series, by body style, by model trim, and further by package options, it often seems like your possibilities of choice are nearly endless.

With the addition of the new 2017 BMW 3 Series--the brand's iconic compact car--your choice just got even harder; because the 3 Series Lineup offers more options than ever to satisfy your daily driving needs.

If the "430" number isn't ringing a bell in your head, it's because BMW has made some changes lately, and this new 4 Series sibling is brand-new, replacing the outgoing 428i model--you'll be seeing more of this over the next few months.

The BMW 430i, other than a number change, isn't wildly different from the vehicle that it's replacing. It offers three unique body styles: a 4 Series coupe, convertible, and four-door Gran Coupe. The 2017 BMW 430i represents the entry-level offering into this specific Series, so if you're budgeting, you'll want to…