Blog

 

It's no real secret that no automobile suffers from initial depreciation more than a luxury car--it's just a fact that luxury cars benefit the most from their "new" status, and when they are shifted to "used" status, they take a fairly large hit to their value.

If you're planning to drive your BMW for a decade or more, as many drivers do, this isn't an issue at all. But if initial cost and early value are a concern for you, you may be looking for a low-mileage, recent-model-year BMW that's already taken that hit of…

 

Certified Pre-Owned programs are very popular among automakers--it's an easy way to re-sell lease return vehicles, boost the reputation of your brand, and help shoppers within your market find a high-quality, low-risk used car or SUV at a great price.

And BMW's Certified Pre-Owned Program in Pleasanton is showing all of the other automakers how it's done.